{"id":324,"date":"2022-04-30T20:13:55","date_gmt":"2022-05-01T00:13:55","guid":{"rendered":"https:\/\/clientsfirstaccounting.com\/uncategorized\/cash-flow-is-not-king-2\/"},"modified":"2022-05-30T23:31:03","modified_gmt":"2022-05-31T03:31:03","slug":"cash-flow-is-not-king-2","status":"publish","type":"post","link":"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/","title":{"rendered":"Cash Flow is NOT King"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"324\" class=\"elementor elementor-324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee3c957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee3c957\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f2aaadd\" data-id=\"1f2aaadd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245b9a71 elementor-widget elementor-widget-text-editor\" data-id=\"245b9a71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Did you know 47\u00a0<a href=\"http:\/\/www.statisticbrain.com\/startup-failure-by-industry\/\">percent of retail businesses fail within the first four years<\/a>?\u00a0<\/strong><\/p><p>Are you a CEO or Owner of the company wondering what&#8217;s wrong with your business? It may be because you&#8217;re looking at your bank statement [cash flow] instead of your books.<\/p><p>Why you keep <strong><em>almost<\/em><\/strong> running out of cash? Or maybe you want to learn which numbers you should really be looking at instead of just keeping your bank balance on the computer screen every day.<\/p><p>Either way, by the end of our lesson here on cashflow management vs REAL numbers, you&#8217;ll know what to do next.\u00a0<\/p><p>Well, avoiding understanding your financials and only focusing on the cash flow is a classic mistake most business owners make. So you&#8217;re not alone.\u00a0<\/p><p>But many of those cash flow focused owners are slowly going broke because they&#8217;re not looking at the full picture.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf93cc4 elementor-widget elementor-widget-heading\" data-id=\"6bf93cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why Business Owners Focus on Cash Flow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310b8276 elementor-widget elementor-widget-text-editor\" data-id=\"310b8276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One true reason why most business owners avoid looking at the numbers is that numbers paint an accurate picture of what is actually happening in your company. The numbers never lie, and they give you a reality check on the actual financial health and standing of your business.<\/p><p>For some reason, we believe that avoiding the truth for too long will somehow make the problem dissipate in the air. When in reality, it does precisely the opposite, i.e., things get out of hand, and we have to face our first financial nightmares.<\/p><p>Unfortunately, many small business CEOs and business owners do not review their financials at all. And here&#8217;s why:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2445d4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f2445d4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/clientsfirstaccounting.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Not knowing how to read a financial income statement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">They do not trust the accuracy of their finances<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Working without knowing how financial information can help them make informed business decisions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218dbad6 elementor-widget elementor-widget-heading\" data-id=\"218dbad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why are the Financials Important<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12179f7a elementor-widget elementor-widget-text-editor\" data-id=\"12179f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business financial numbers will give you a clear insight into where your company has been, where it stands, and where it is heading. The numbers allow you to make educated and well-informed decisions for future business endeavors.<\/p>\n<p>Because those numbers let you forecast future sales or predict which products are going to perform well. That&#8217;s if you understand them. Your bank balance won&#8217;t do that.&nbsp;&nbsp;<\/p>\n<p>You can also use the numbers to determine if you need to move to new sales channels or hire new employees.<\/p>\n<p>Did you know 47 <a href=\"http:\/\/www.statisticbrain.com\/startup-failure-by-industry\/\">percent of retail businesses fail within the first four years<\/a> for several reasons?&nbsp;<\/p>\n<p>And lack of understanding of their numbers has a huge role to play in all those reasons. These include<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2f5d6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8c2f5d6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Emotional pricing <\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Inadequate planning  <\/b>due to no knowledge about the finances<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>No prior experience <\/b> in record keeping and\/or paying their taxes etc. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4979f6 elementor-widget elementor-widget-text-editor\" data-id=\"2a4979f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another study suggests <a href=\"http:\/\/www.keypersonofinfluence.com\/why-do-ecommerce-businesses-fail\/\">97 percent of e-commerce companies fail due to the same reason i.e. lack of knowing about business\u2019 finances<\/a>.<\/p><p>So other than the gut feelings, do you know how YOUR company is performing in terms of numbers? Other than monitoring the balance in the checking account?<\/p><p>There are several questions you can ask in order to determine the current financial condition of your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b7f4f6 elementor-widget elementor-widget-image\" data-id=\"49b7f4f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"843\" src=\"https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1.jpg\" class=\"attachment-full size-full wp-image-142\" alt=\"\" srcset=\"https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1.jpg 1920w, https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1-300x132.jpg 300w, https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1-1024x450.jpg 1024w, https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1-768x337.jpg 768w, https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/1-1-1536x674.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72ba6448 elementor-widget elementor-widget-heading\" data-id=\"72ba6448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Questions to Ask Yourself to Know Your Numbers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119495ce elementor-widget elementor-widget-text-editor\" data-id=\"119495ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Business is undoubtedly a numbers game. It is essential for you to know them for clear visibility and focus on what is going on the ground.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddf8f3 elementor-widget elementor-widget-heading\" data-id=\"38ddf8f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Are your financial figures up to date?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf45fb7 elementor-widget elementor-widget-text-editor\" data-id=\"3cf45fb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your financial figures can help identify several critical aspects that need your attention.\u00a0<\/p><p>They will inform you whether your inventory is sufficient for the upcoming sales season or is your costing under control.\u00a0<\/p><p>The numbers give you real-time information about how financially successful your company is at any given moment of time.<\/p><p>Not knowing your business is like running your business in hunches and worse-case blindly.<\/p><p>It&#8217;s like deciding to drive your car in the dark with no lights&#8230;driving based on your intuition. Or trying to get to a destination by making sure you have enough gas, but never consulting a map.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33673428 elementor-widget elementor-widget-heading\" data-id=\"33673428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Gain Clarity and Visibility on Your Business<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c3e655 elementor-widget elementor-widget-text-editor\" data-id=\"76c3e655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think about those 2 words: &#8220;visibility&#8221; and &#8220;clarity&#8221;. Imagine that you could apply them to your business finances.<\/p><p>Imagine you had a clear picture of how your business was doing at all times &#8211; good or bad.\u00a0<\/p><p><b><i>Feels good, doesn&#8217;t it?\u00a0<\/i><\/b><\/p><p>If you want that feeling, you have to know that the numbers are up to date. Here are some examples of how knowing your numbers will help you gain a clear business perspective.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a060f1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a060f1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-634f130d\" data-id=\"634f130d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9bef62 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"4e9bef62\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/clientsfirstaccounting.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-money-bill-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSales & Profits\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYou'll KNOW if Revenues (Sales) are enough to meeting your profit goals. \n\nAnd from that what the real Profit % is, not just what ends up in the bank at the end of the month. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3d9bc4f5\" data-id=\"3d9bc4f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf0e67b elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"3cf0e67b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calculator\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAre your Costs In-Line\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAre you paying too much in variable costs? Are rising supply or materials costs rising or falling over time?\n\nIn other words, it could be months before big spikes in our COGS shows up in your cashflow accounts look. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fa4e833\" data-id=\"fa4e833\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449a0e73 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"449a0e73\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-donate\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOverhead and Business Expenses\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWatching your operational expenses on a monthly basis can save you thousands and thousands of dollars.. and some nasty surprises. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd03a44 elementor-widget elementor-widget-text-editor\" data-id=\"4dd03a44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Most importantly<\/strong>, the numbers will help you understand the overall profitability of your company. This will be your ultimate indicator of how successfully your business is.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba9fa80 elementor-widget elementor-widget-heading\" data-id=\"1ba9fa80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Benefits of Knowing Your Numbers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46f9fa elementor-widget elementor-widget-text-editor\" data-id=\"c46f9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some other benefits include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3169cfdf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3169cfdf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The numbers can help determine where your company is leaking money <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identify which of your products or services bring in more sales or generating or revenues. <\/b> -<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You can actually do forecasting and planning<\/b> <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">You can increase profits without making additional sales by makings adjustments such as reduction in variable costs<\/b> <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44d173a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d173a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-186cf011\" data-id=\"186cf011\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba7afef elementor-widget elementor-widget-heading\" data-id=\"4ba7afef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Takeaway<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e92eb1f elementor-widget elementor-widget-text-editor\" data-id=\"2e92eb1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don&#8217;t be afraid of the numbers. And don&#8217;t take the easy way out of relying on your checking account to gauge the health of your company.<\/p><p>Your checking account is lying to you.\u00a0<\/p><p>Your real numbers are telling you the truth (hopefully that you are doing great!).\u00a0<\/p><p>Think of these numbers as the pulse of your company. Any fluctuation in the pulse rate will give you a real-time warning that something is not right. This way, you will be able to act quickly and correct the course of action and get back on track.<\/p><p>The good news here is that knowing business numbers doesn&#8217;t require you to be a genius. Or a math wiz.\u00a0<\/p><p>All you need is to understand how to read an income and other financial statements.<\/p><p>You can learn that on your own &#8211; or partner with someone like <strong><a href=\"https:\/\/dtuaccounting.com\/accounting-services-options\/\">DTu Accounting<\/a><\/strong> to help you get started.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know 47&nbsp;percent of retail businesses fail within the first four years?&nbsp; Are you a CEO or Owner of the company wondering what&#8217;s wrong with your business? It may be because you&#8217;re looking at your bank statement [cash flow] instead of your books. Why you keep almost running out of cash? Or maybe you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cash Flow is NOT King - ClientsFIRST Accounting Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cash Flow is NOT King - ClientsFIRST Accounting Services\" \/>\n<meta property=\"og:description\" content=\"Did you know 47&nbsp;percent of retail businesses fail within the first four years?&nbsp; Are you a CEO or Owner of the company wondering what&#8217;s wrong with your business? It may be because you&#8217;re looking at your bank statement [cash flow] instead of your books. Why you keep almost running out of cash? Or maybe you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ClientsFIRST Accounting Services\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-01T00:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T03:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/Cashflow-is-NOT-King-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\"},\"author\":{\"name\":\"Kathy\",\"@id\":\"https:\/\/clientsfirstaccounting.com\/#\/schema\/person\/c47c75b87772a107e541e1618efeb2cc\"},\"headline\":\"Cash Flow is NOT King\",\"datePublished\":\"2022-05-01T00:13:55+00:00\",\"dateModified\":\"2022-05-31T03:31:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\"},\"wordCount\":1111,\"publisher\":{\"@id\":\"https:\/\/clientsfirstaccounting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clientsfirstaccounting.com\/wp-content\/uploads\/2022\/04\/Cashflow-is-NOT-King-1.jpg\",\"articleSection\":[\"Accounting Advice\",\"Cash Flow\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\",\"url\":\"https:\/\/clientsfirstaccounting.com\/cash-flow\/cash-flow-is-not-king-2\/\",\"name\":\"Cash Flow is NOT King - 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It may be because you&#8217;re looking at your bank statement [cash flow] instead of your books. Why you keep almost running out of cash? 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